Tips to Get Repeat Web Traffic
46Getting Repeat Website Visitors
1. Introduce fresh content to your web pages frequently. Old web pages are dropped by some search engines. Install a script for a date counter that changes daily, this is one way to create a daily change on your web pages.
2. Create added value in your website content. You can post links to helpful websites with content similar to yours. This will gain credibility for your website if your visitors feel that you are trying to help them by anticipating their needs. You could also have a web page dedicated to books and videos that relate to your website's subject matter..
3. You can publish a monthly newsletter or produce coupons that visitors can access with an 'opt-in' form. Your special offers and coupons can change monthly, creating fresh content in the process.
4. Add special action links to your home page that your visitors can click on to bookmark your site or recommend your site to their friends. Easy to use scripts are available for free on the internet to accomplish this.
6. Brand your website so that visitors always know they are on your site. Use recognizable, coordinated, consistent color combinations in the page design, logos and the same header on each page. Always provide a 'Contact Us' link on each page.
7. Let your customers know your philosophy and principles in dealing with them by creating a 'Our Policies' page. Also post your privacy policy so that clients know they are secure when they visit your site.
8. Anticipate questions and concerns that your customers may have about your product or service by publishing a FAQ page. This helps to overcome customer buying objections in their first visit to your site.
9. Never spam a client, who has subscribed to your newsletter, with unsolicited emails. Later if they decide they want to 'opt out' of the mailings, be sure you honor their request and take them off the mailing list. In the future they may return to your website if they were happy with their experience there.
Anna Hartman has an MBA from the University of Illinois. She has run internet businesses for the past 7 years. Visit her website http://www.info-products-hub.com for information on internet advertising and traffic generation.
